The AVRA Times

For a long time the rule was quiet but firm: diamonds were given to you. An engagement, an anniversary, a birthday someone else remembered. You waited for the box.

You don't have to wait for the box.

Maybe it is the week you sign the lease on your own studio. The end of your first year with your own clients, and pear studs you wear to every meeting you used to be nervous about. Or a bangle on a Tuesday, for no reason at all, which is reason enough.

What changes when it's your choice

You pick the metal you actually like, not the one someone guessed. You choose the length that sits where you want it on your collarbone. You get the carat you wanted, because you are the one who knows.

And you know what it cost, because you paid it. That is part of what you are wearing. Every time you catch it on your wrist, it is a small record of something you did.

Why we make jewelry for this moment

AVRA pieces are made to be worn every day, which is what a self-bought piece tends to become. Solid 14k gold, so it can go in the shower and out to dinner without a second thought. Diamonds graded VS or VVS, so it looks as clean on day four hundred as on day one. A lifetime craftsmanship warranty, because a piece you plan to keep should be one we stand behind for as long as you keep it.

If you would still rather someone else did the buying, that is what Send a Hint is for. Choose the piece and we will pass it along, in your words, so whoever is listening gets it right.

Either way, the day you mark is yours to pick. A promotion, a lease, a launch, a year you got through. Or a Tuesday.