Privacy policy

Effective Date: July 12, 2026

Last Updated: August 14, 2026

 

AVRA operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). AVRA is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how AVRA collects, uses, discloses, and protects your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using or accessing the Services, you acknowledge that you have reviewed this Privacy Policy and understand how your personal information may be collected, used, and disclosed as described below.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies you or that can reasonably be linked to you. Personal information does not include information that has been collected anonymously or de-identified so that it cannot reasonably identify you.

Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information:

• Contact information: Your name, email address, phone number, billing address, shipping address, and other contact details.
• Payment and financial information: Payment card information, financial account information, transaction details, form of payment, and payment confirmation. Payment information may be processed by Shopify and/or payment processors used to complete your transaction.
• Account information: Username, password, account preferences, settings, and other information associated with your account.
• Transaction information: Products you view, add to your cart or wishlist, purchase, return, exchange, or cancel, as well as your transaction history.
• Communications: Information you provide when communicating with us, including customer service inquiries, emails, messages, reviews, or other communications.
• Device information: Information about your device, browser, operating system, network connection, IP address, and other device identifiers.
• Usage information: Information about how, when, and where you interact with our website and Services, including pages viewed, products viewed, and interactions with our website.
• Marketing information: Information about your preferences and interactions with our marketing communications, including email and SMS communications.
• Inferences: Information or preferences that may reasonably be inferred from the information described above.

Sources of Personal Information

We may collect personal information from the following sources:

• Directly from you, including when you create an account, place an order, subscribe to marketing communications, contact us, submit a review, or otherwise provide information to us.
• Automatically through the Services, including information collected from your device when you browse or use our website and through cookies and similar technologies.
• From service providers, including Shopify, Klaviyo, payment processors, shipping providers, and other companies that provide services on our behalf.
• From business partners and other third parties, where permitted by applicable law.

Cookies and Similar Technologies

We and our service providers may use cookies, pixels, web beacons, tags, and similar technologies to operate and improve our website and Services.

These technologies may be used to:

• Keep our website functioning properly;
• Remember your preferences and shopping activity;
• Keep items in your shopping cart;
• Understand how customers use our website;
• Analyze website traffic and performance;
• Provide personalized content;
• Measure marketing effectiveness; and
• Provide targeted or interest-based advertising where permitted by law.

Cookies and similar technologies may also be used to determine when items have been left in a shopping cart and, where applicable, may help us send cart reminder communications to customers who have separately consented to receive SMS marketing.

Shopify and Klaviyo may use cookies and similar technologies as part of providing their services.

You may be able to control or disable certain cookies through your browser settings or through cookie preference tools made available on our website. Disabling certain cookies may affect the functionality of the Services.

How We Use Your Personal Information

Depending on how you interact with us and the Services you use, we may use personal information for the following purposes:

Providing and Improving the Services

We use personal information to:

• Process and fulfill orders;
• Process payments;
• Arrange shipping and delivery;
• Process returns, exchanges, and cancellations;
• Maintain customer accounts;
• Remember preferences and shopping activity;
• Provide customer support;
• Allow customers to submit reviews;
• Recommend products;
• Improve our website, products, and Services; and
• Provide a personalized shopping experience.

Marketing and Advertising

We use your personal information to provide marketing and promotional communications, including email and SMS/text messages, through our marketing service provider, Klaviyo.

Klaviyo may process information such as your name, email address, phone number, purchase history, shopping activity, and interactions with our emails, text messages, and website in order to help AVRA send marketing communications, personalize content, measure campaign performance, and manage marketing preferences.

We may use information about products you view, purchase, or add to your cart to provide relevant marketing communications, where permitted by applicable law.

You may unsubscribe from promotional emails at any time by using the unsubscribe link included in our marketing emails.

If you receive promotional SMS/text messages from AVRA, you may opt out at any time by replying STOP or following the unsubscribe instructions provided in the message. Message and data rates may apply. Message frequency may vary. Consent to receive marketing text messages is not a condition of purchasing products from AVRA.

SMS consent is separate from email consent. Providing your email address or consenting to email marketing does not constitute consent to receive SMS marketing.

Security and Fraud Prevention

We may use personal information to:

• Authenticate accounts;
• Protect our website and customers;
• Detect and prevent fraud;
• Investigate suspicious, illegal, unsafe, or malicious activity;
• Protect the security of our Services; and
• Enforce our policies.

If you create an account, you are responsible for maintaining the confidentiality of your account credentials.

Communicating With You

We may use your information to communicate with you about:

• Orders and purchases;
• Shipping and delivery;
• Returns and exchanges;
• Customer service inquiries;
• Account information;
• Website or policy updates; and
• Other matters related to your use of our Services.

Legal and Business Purposes

We may use personal information to comply with applicable laws, respond to valid legal requests, enforce our policies, investigate disputes, participate in legal proceedings, and protect the rights, safety, and property of AVRA, our customers, and others.

How We Disclose Personal Information

We may disclose personal information to third parties when reasonably necessary to operate our business, provide our Services, fulfill orders, process payments, communicate with customers, and conduct our marketing activities.

These third parties may include:

• Shopify, which hosts our online store and provides services related to website functionality, checkout, payments, orders, and other store operations.
• Klaviyo, which provides our email and SMS marketing services and may process information necessary to send marketing communications, manage subscriptions, personalize marketing, and measure marketing performance.
• Shipping and fulfillment providers, when necessary to deliver products you purchase.
• Payment processors, as necessary to securely process transactions.
• Service providers that assist us with website operations, security, customer service, analytics, or other business functions.
• Legal or governmental authorities, when disclosure is required or permitted by law.

We do not sell your personal information for money.

However, certain marketing or advertising activities may be considered a “sale,” “sharing,” or “targeted advertising” under certain state privacy laws. Where required by applicable law, you may have the right to opt out of these activities.

SMS Information and Consent

We will not sell or share your SMS opt-in information or SMS consent status with third parties for purposes unrelated to providing or supporting AVRA’s SMS messaging program.

We may share your phone number, SMS opt-in information, and consent status with service providers that help us provide SMS messaging services, including Klaviyo, telecommunications providers, wireless carriers, and other vendors involved in delivering SMS messages.

Your SMS consent will not be used or shared for unrelated third-party marketing purposes.

Klaviyo

AVRA uses Klaviyo to provide email and SMS marketing services.

When you subscribe to AVRA’s marketing communications, Klaviyo may receive and process information such as your name, email address, phone number, purchase history, browsing or shopping activity, and engagement with marketing communications.

We use this information to send promotional emails and text messages, manage marketing subscriptions, personalize communications, and understand the effectiveness of our marketing campaigns.

You may unsubscribe from marketing emails at any time using the unsubscribe link provided in the email.

You may opt out of promotional SMS messages by replying STOP or following the instructions provided in the message.

Klaviyo may process personal information on our behalf in accordance with our instructions and its applicable contractual and privacy obligations.

For more information about how Klaviyo handles personal information, please review the Klaviyo Privacy Policy.

Relationship With Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services.

Information you submit through our Services may be transmitted to and processed by Shopify and other service providers, including providers located outside the country in which you reside.

Shopify may process personal information in accordance with its own privacy policies and applicable contractual obligations.

For more information about how Shopify handles personal information and available privacy controls, please review the Shopify Privacy Policy and Shopify Privacy Portal.

Third-Party Websites and Links

Our Services may contain links to websites, applications, social media platforms, or other online services operated by third parties.

If you follow a link to a third-party website, we encourage you to review that website’s privacy policy and terms.

AVRA is not responsible for the privacy, security, content, or practices of third-party websites or services that we do not control.

Information you provide on public or semi-public platforms, including social media platforms, may be visible to other users and may be used by those platforms according to their own policies.

Children’s Privacy

Our Services are intended for adults and are not directed to children. AVRA may offer products designed or marketed for babies, children, or families; however, purchases must be made by a parent, legal guardian, or other authorized adult.

We do not knowingly collect personal information directly from children. We ask that parents and guardians make purchases and provide personal information on behalf of children.

If you are a parent or legal guardian and believe that a child has provided personal information directly to AVRA, please contact us using the information provided in the Contact section below. We will take reasonable steps to review and delete the information where required by applicable law.

As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we “sell” or “share” personal information of individuals under 16 years of age as those terms are defined under applicable law.

Security and Retention of Your Information

We take reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no security system is completely secure, and we cannot guarantee that your information will always be completely secure.

Please do not send sensitive or confidential information to us through unsecured communication methods.

We retain personal information for as long as reasonably necessary to:

• Provide and maintain our Services;
• Process and fulfill transactions;
• Maintain customer accounts;
• Provide customer support;
• Comply with legal, tax, accounting, and regulatory obligations;
• Resolve disputes;
• Prevent fraud and abuse; and
• Enforce our agreements and policies.

When personal information is no longer reasonably necessary for these purposes, we may delete, anonymize, or otherwise securely dispose of it, subject to applicable legal and business requirements.

Your Privacy Rights and Choices

Depending on where you live, you may have certain rights regarding your personal information. These rights may include:

Right to Access or Know

You may have the right to request information about the personal information we collect, use, or disclose about you.

Right to Delete

You may have the right to request deletion of personal information we maintain about you, subject to certain legal exceptions.

Right to Correct

You may have the right to request correction of inaccurate personal information.

Right to Data Portability

You may have the right to receive certain personal information in a portable format and, in some circumstances, request that it be transferred to another organization.

Right to Opt Out of Sale, Sharing, or Targeted Advertising

Depending on where you reside, you may have the right to opt out of the sale or sharing of personal information or the processing of personal information for targeted advertising.

Right to Opt Out of Marketing Communications

You may unsubscribe from promotional emails by using the unsubscribe link included in our emails.

You may opt out of promotional SMS/text messages by replying STOP or following the instructions included in the messages.

You may continue to receive non-promotional communications, such as order confirmations, shipping updates, account notices, and other transactional communications.

Global Privacy Control

Where required by applicable law, AVRA will recognize a valid Global Privacy Control (GPC) signal as a request to opt out of certain sales, sharing, or targeted advertising activities.

Except as required by applicable law, AVRA does not currently recognize other browser-based “Do Not Track” signals.

Florida Privacy Rights

If you are a Florida resident, you may have additional privacy rights under applicable Florida law, including the Florida Digital Bill of Rights, depending on whether and how those laws apply to AVRA.

These rights may include rights to access, correct, delete, obtain a copy of certain personal information, and opt out of certain processing activities, including targeted advertising or certain sales or sharing of personal information.

You may exercise applicable rights by contacting us using the information provided in the Contact section below.

We will not discriminate against you for exercising privacy rights granted to you by applicable law.

Exercising Your Privacy Rights

You may exercise applicable privacy rights by contacting us using the contact information provided below.

We may need to verify your identity before processing certain requests. The verification information we request will depend on the nature and sensitivity of the request and applicable law.

Where permitted by law, you may authorize another person to submit a privacy request on your behalf. We may require proof that you authorized that person to act on your behalf and may require you to verify your identity directly with us.

We will respond to valid privacy requests within the time period required by applicable law.

If we deny your request, you may have the right to appeal our decision depending on where you live. You may contact us using the information below to submit an appeal.

Complaints

If you have a concern or complaint regarding how AVRA processes your personal information, please contact us using the information provided below.

Depending on where you live, you may also have the right to submit a complaint to your applicable state, federal, or local data protection authority.

International Transfers

Your personal information may be transferred to, stored in, or processed in countries outside the country where you live.

These countries may have different privacy laws than your country of residence.

If personal information is transferred from the European Economic Area or the United Kingdom, where applicable, we will use recognized legal transfer mechanisms, such as Standard Contractual Clauses or other legally recognized safeguards, unless the transfer is to a country recognized as providing an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business practices, Services, technology, legal requirements, or regulatory obligations.

When we make changes, we will update the Last Updated date at the top of this Privacy Policy.

Where required by applicable law, we will provide additional notice of material changes.

Contact

If you have questions about this Privacy Policy, our privacy practices, or would like to exercise applicable privacy rights, please contact us:

AVRA
Email: Contact@avrajewelry.co

For privacy-related requests, please include “Privacy Request” in the subject line of your email.