Stories worth keeping.
Notes on craft, diamonds, and the women who wear them. Click any story to read it.
Our Story
From Our Hands to Yours: What Arrives at Your Door
Your piece travels in an AVRA mailer, with a personal note from Nicole and Brandon and the AVRA box inside. Here is what to expect the day it comes home.
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How to Drop a Hint (So You Get the Right Piece)
Pick the piece, add a note, and let them take the credit. How Send a Hint works by email or text, what to w...
Lab-Grown or Natural: Choosing for Yourself
Both are real diamonds. The choice comes down to one question: what do you want your money to do? Size and ...
What to Engrave When You Only Have a Few Letters
A name, a date, a set of coordinates or a single word. Ideas for engraving that still mean something in ten...
16, 18 or 20 Inches: Where Your Necklace Sits, and How to Layer
Two inches decide whether a pendant sits at your throat or on your chest. Where 16, 18 and 20 inch chains l...
Caring for Your Diamonds, in Two Minutes
Diamonds don't fade, but they do get dull. A two-minute routine that brings back the sparkle, and the every...
Stacking: A Tennis Bracelet, a Bangle, and What Pairs
A tennis bracelet and a bangle are the start of almost every good stack. How to build one, which AVRA piece...
Pear, Oval, Emerald: How Each Cut Catches the Light
Same diamond, three very different personalities. A short guide to how pear, oval and emerald cuts throw li...
How to Read Your IGI Certificate, Line by Line
Every AVRA diamond piece ships with an IGI report. Here is what each line on it tells you, and how to check...
Solid 14k Gold, and What Sits Under Other Shine
Plated, vermeil, gold-filled and solid gold can look identical on the first day. Here is how they differ ov...
Why We Make Your Piece After You Order It
Every AVRA piece is made to order and ships in two to five weeks. Here is what happens in that time, and wh...
The Piece You Buy Yourself
For a long time fine jewelry arrived in someone else's hands. AVRA is made for the woman who decides which ...
What VS–VVS Clarity Means When It's on Your Hand
Almost every diamond has tiny marks inside it. Clarity is the grade for how hard they are to find, and ours...
More Than a Name
How AVRA began — and the belief that fine jewelry should be part of the life you build, not just the things...
Lab-Grown vs. Natural: The Only Guide You Need
Both are real diamonds. What separates them is origin, price, and the story you want to carry.
